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Selling Skills Primer

Selling Skills Primer


Course Objective

Selling today is a highly skilled profession in an intensely competitive era.  The participants will be able to

  • Define selling in today's context
  • Identify the sales process
  • identify difference between feature and benefit
  • Learn techniques to handle customer concern
  • Closing techniques
  • Practice the skills and techniques of effective selling

Who Should Attend?

All junior to supervisory sales and service personnel.  Can be customized to the level of experience or can be conducted as an induction program.

Program Duration: 1 day


Course Content

What is selling

The excellent sales person

Product/service knowledge

Structure of the sales process

The consultative approach

Giving and Getting attention

Establishing needs

Offering best product/service solutions

Closing techniques

Skills and process practice