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Born To Win


Born To Win

Newsletter 27

18th November,2004

Issue #27



In This Issue 


  • Editorial

  •  Article:  Why Soft Skills?

  • Free Resources

  • Upcoming Seminars

  • Quotes to Motivate

  • Just Relax


















































Hello Friends,


November and December are always very special months for me.  In these months we have some major festivities like Navaratri, Diwali, Ramzan and Christmas.  All these festivals though belonging to different religions and communities has one thing in common.  They symbolize the eternal values of victory of good over evil, brotherhood, sacrifice and love.  In these month the air itself is charged with a wonderful and mysterious power, happiness and better hope for tomorrow.   And tomorrow too is around the corner with the coming new year.


Let us use this vibrant energy to create the life that we truly want and have the vitality and passion to make life better for all people we are in contact with.


So happy reading and happy winning


R.G. Srinivasan



Born To Win e-newsletter is edited and published by R.G. Srinivasan.    He is the founder of Born To Win Forum an organization dedicated to success training. He has an experience spanning two decades in sales & marketing and general management functions in India. He is now a certified  trainer focused on personal effectiveness and motivational training.  For your training needs call 9382859261.  Check out the training programs at       



Why Soft Skills?
Copyright © of  R.G. Srinivasan

The industrial age is over.  Organizations still stuck in the industrial age business models are going out of business very fast.  Technology is only as good as the people using it.  That is the clear message of the new millennium.  The knowledge era is supported by tapping into the immense power of the humans to think creatively, find unconventional solutions to add value, improve productivity, and find answers which will make life and work more valuable to the society.


The straight jacketed systems thinking, assembly line techniques adapted to human endeavor has failed to provide the required results.  Not that they are not required.  But humans cannot be automated.  Automation is good only as far as inanimate objects are involved.  While discipline is important, systems cannot be the end all to derive the best value out of individuals.  Human capital is best exploited when self actualization needs are met.  

There is lot more to human beings than repetitive, mechanical operations.  Value is derived from out of the box thinking.  Values are derived from the best possible team work, communication skills, empathy, intuitiveness, and self management needs of the people.


This realization has resulted in the west embracing soft skills in a big way at considerable expense.  The needs of different work environment, industries and business organizations are unique.  The same systems applied in different environments will produce different results.  The knowledge era demands certain freedom to apply skills specifically suited to the particular set of situation and circumstances. 


Soft skills are the key to providing workers with the core skills in communication, team work, leadership; personal effectiveness skills required to leverage one’s individual strengths.  With better quality of people the organization will produce higher customer satisfaction and achieve market leaderships.   


The soft skills initiative needs to be planned very carefully by organizations.  They need to be tailored to the set of circumstances to connect the acquired skills to the workplace.


World’s topmost names in training today-Anthony Robbins, Stephen Covey, Tom Peters, Jim Rohn, Brian Tracy and Edward De Bono are all advocating and emphasizing on a total shift in training to self awareness, core values, mental and creative management skills-indispensable to personal success.  Some of these names mentioned above are not even from the management discipline and they are the buzzwords in fortune 500 companies.

What then must a CEO and the HR focus on? 


The answer might sound simplistic.  Forget the organizational success models.  Focus on success of each individual working for the organization.  Make him succeed.  Be it in work, personal lives or relationships.  Make him a better contributor to the society.  Take your people's self esteem to a very high level.  And they will take your organization to the next level.


Though it may sound dramatic forget the outdated management models and training models.  Focus on core human values.  The important element is not look into immediate cost benefit analysis which cannot be applied to soft skills training.  While you can measure the effective transfer of knowledge you cannot measure the change in behavior in the short term. The process must be defined in the longer term benefits of upping the total value concept of the organizations by improving the human potential and thereby create a much higher market value in all areas of corporate activity.   


Look closely and prepare a soft skills inventory required by your organization.  Not with the standard training products available.  Ensure the training to be tailored to your unique requirement.  Start on a strategic plan to improve such skills across the organization.  Improve the skills and you automatically improve the bottom line and your market leadership.



 Free Resources


Get your copy of the success classic e-Book "As A Man Thinketh".  All you need do is send a blank email with 'Send e-Book' in the subject header to and it will be emailed at no cost to you.



Upcoming Seminars



Harness The Power of Internet


 An Amazing Opportunity to

Train Yourself to be an

Information Entrepreneur!

on 17th & 18 th December at Chennai

More Details at


or Ask for our ebrochure at






Quotes To Motivate


"Don't mistake your career for your life."

"I don't know the key to success, but the key to failure is to try to please everyone."
-Bill Cosby

"The only place where success comes before work is in the dictionary."

"There is only one good, knowledge, and one evil, ignorance."

"Money will buy me a house, but not a home, a bed, but not a good night's sleep."
-Zig Ziglar

"Talent develops itself in solitude, character in life's stream."

"Earn all that you can, save all that you can, and give all that you can."
-John Wesley

"The true measure of a man's wealth is in the things he can afford not to buy."
-Ralph Waldo Emerson

"Life is a succession of lessons which must
be lived to be understood."
-Ralph Waldo Emerson

"The difference between greatness and mediocrity
is often how an individual views a mistake."
-Nelson Boswell

"When life knocks you down, try to land on your back. Because if you can look up, you can get up. Let your reason get you back up."
-Les Brown


Just Relax

Art of Corporate War

A retreating enemy is probably just falling back and regrouping

Teamwork is essential; it gives the enemy other people to shoot at

A retreating enemy is probably just falling back and regrouping

Try to look unimportant; the enemy may be low on ammo and not want to waste a bullet on you

Make it too tough for the enemy to get in, and you won't be able to get out

The enemy never watches until you make a mistake

No matter which way you have to march, its always uphill

For every action, there is an equal and opposite criticism

To steal information from a person is called plagiarism. To steal information from the enemy is called gathering intelligence

If your positions are firmly set and you are prepared to take the enemy assault on, he will bypass you

If your ambush is properly set, the enemy won't walk into it

The more stupid the leader is, the more important missions he is ordered to carry out

Success occurs when no one is looking, failure occurs when the General is watching

Don't ever be the first, don't ever be the last and don't ever volunteer to do anything

There is always a way, and it usually doesn't work


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To contact us:
R.G. Srinivasan
Born To Win Forum
91 44 9382859261

© 2004 Born To Win Forum

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