Speed Of Light
Born to Win
10th December, 2004
Edited & Published By R.G. Srinivasan
Article: How Valuable is Content in Your Organization
Quotes to motivate
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How valuable is Content in Your organization?
Copyright © of R.G. Srinivasan
I had written an article sometime back on information enterprise and how
information distilled to a point of consumer & stakeholder value becomes
knowledge. This knowledge is the key productivity factor in organizations.
Now we are talking about another major factor in arriving at the right
What is content and how valuable is content in your organization?
While there are complicated information models and systems, the purpose
of this article is to highlight the basic areas.
Content is effectively sourcing and structuring of Information in interesting,
clear, crisp fashion to communicate effectively without loss of time or effort
in explaining the subject matter to user groups.
These user groups could be your customer, employees, suppliers and
Once properly structured it does not require frequent modifications and
explanations. This saves huge amount of productive time resulting in added
measurable revenues. The purpose of all knowledge is communication of
specific ideas quickly.
We have endless e-mails, papers, strategies, power point presentations all
purporting to dispense analytical knowledge about some or the other facet
of business process. But in reality is it being achieved? Is the content to
Are you communicating the essential knowledge without beating about the
bush with number of emails, memos and reports being exchanged for every
issue? How much of the content generated in organizations being read used
and implemented? If you just analyze the unused content in your organization,
you would be shocked at the amount of man hours and consequent dollars
Look around your office. Look around the internet and these forums. What a
lot of time is wasted in posting the same copied content from one forum to
another resulting in endless deletion of mails by hundreds of people all around
losing huge amount of man hours precious to the managements in deriving
productivity. The internet and intranet is adding huge amounts of content into
the virtual as well as actual stacks of content which may or may not be of any
use. Is someone looking at these issues?
Much of the content generated anywhere lacks creativity or originality, and
does not offer new perspective on old issues.
Content is the process by which knowledge is channelised for communication.
If it takes five e-mails to your supplier or customer instead of one on a specific
issue, there is a productivity loss of 80%. Put a cost to each wasted paper,
presentation, strategies, add it up for the whole organization and the combined
cost could be mind boggling.
Is your organization thinking in terms of the cost of content? If not now is
the time to start as you may be losing millions annually.
About the Author
R.G. Srinivasan is founder of Born to Win Forum. He is a certified
trainer and consultant in training design & methodologies. He is also the
author of e-books, publishes 2 ezines on success and motivation and
Home Business. His articles are published widely across the world and
recognized as an Expert Author by leading content syndication sites. Check out
his Home Business ezine at http://home-businessleaders.tripod.com/
Quotes to motivate
important relationship in your life -- the one you'll have, like it or not,
until the day you die -- is with yourself.
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Becoming A Powerful Writer
Under a Few Minutes
Writing articles is the quickest way to establish yourself as
an expert in your profession and drive traffic to your website.
A highly recommended book if you want to become a writer
under a few minutes, check out:
Here is an extract from the Book "Murphy's Law and other reasons why things go wrong!" by Arthur Bloch. Have a good laugh.
Gordon's First Law:
Does it seem to too close to life to laugh?
©2004 R.G. Srinivasan
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