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You have signed up and taken the kit. Great. But
don’t just rush out and start recruiting. First and foremost is, one must
understand that Network Marketing is all about knowledge. Paul Zane Pilzer
the three times New York Times Best Selling author and economic advisor to
two American Presidents describes network marketing as intellectual
distribution. To quote him on the subject “ The fortunes that will be made
in the new millennium – at least in the first decade of the new millennium –
will be more in the intellectual distribution: educating consumers about
products and services that will improve their lives, products and services
that they didn’t already know existed.”
Most companies call their distributors as
consultants. And believe me it is not just a grand sounding title. The
true nature of good network marketing companies is to consult clients about
the products and tailor solution with the available products to their
requirements.
So here are the step by step approaches to getting
started.
Study the manuals
This seems too simplistic. But this is where most
of the network market failures start. I have seen too many distributors who
did not know anything about the product or much about the company.
Every sign up kit has detailed manuals about the
products and business plan. Start with studying the manuals thoroughly.
There will be many points about the product and business plan which may not
be clear from the manuals. Make detailed notes and ask your sponsor or
successful up line consultants about it. Especially important is to know
the history and background of the company itself. If you do not know
everything about the company you work for you may not be able to answer
questions of intelligent prospects who would want to know more about the
company first.
Attend all Trainings
Attend all the orientations programs, trainings
and meetings to understand the finer points of the business, the company and
products. We may feel by reading the manual we know everything. But I have
notice that every time I attend meetings, I get some finer points by the
same trainer. It is important to attend even the same trainings
frequently. There are also much training on development of personality,
leadership trainings and workshops by most companies. Ignoring these
trainings will not help your business at all. Make sure to attend one
program at least every week even if you are part timer. And ensure your
down line team does the same. In fact set up your meetings prior to
training programs in the same venue so that you make your guests and team
mates attend the trainings.
Use the products
This is the second most important reason for
network marketing failures. If you are not a user of the products yourself,
I can tell you right now you will never succeed in the business. If you
don’t believe in the products that you are selling, don’t waste your time.
Quit the business right away.
Unless you are an extensive user of the products
and explain the benefits in clear terms to your clients, you will not be
able to retail the products. Also being a user and beneficiary of the
product features, your explanation will have an emotional content which
would surely appeal to the consumers/clients and you would have a higher
conversion in retail.
So use all the products extensively. Become a
loyal consumer first then you will have more loyal consumers.
Retail the products
Successful network marketing companies are built
on retails and not recruitments alone. If you study the history of
companies like Amway, Oriflame, Tupperware etc., you will notice that the
business is built on retails and loyalty of the consumers. Some of the top
companies may not have excellent compensation plans but they have the best
products and a retail base which is making them and their consultant
distributors achieve phenomenal growth.
A strong retail base gives you money everyday.
Retails also take you to higher levels of achievements in the business
plan. Your success is permanently cemented by the retail base which will
create consistent income, unlike recruiting which may see ups and downs.
Most companies have a system and stress on creating a 10 customer a month
plan. Following this will create steady revenue.
Recruiting
Now this is a key area of networking marketing.
This is also the area most network marketers are most ignorant about.
People believe that recruiting is the be all and end all of network
marketing. And this kind of belief will lead you to disaster.
Of course, recruiting is an important element of
network marketing success. But certain discretion needs to exercised. We
often tend to browbeat people to sign up half heartedly if they are closed
friends or indecisive prospects. Such prospects will never do any of the
above important steps of the business and surely end up as failures. As
stressed above this business is all about information. Take time to recruit
new prospects. Don’t sign up in a hurry to improve your current month’s
performance and cheques.
Present the prospects with every fact that will
swing the decision and signing up with a conviction and belief. Show him
the lifestyle of successful people. Kindle his own aspirations and dreams.
Make him use the products and experience the benefits. Show him how he will
not only benefit himself but how he can help others achieve financial
freedom, social status, and a better personality. In fact you must become a
genuine friend be truly concerned of the prospects benefits. Don’t push him
to sign up immediately. There are instances of prospect signed up months
after the first contact emerging as great leaders and accelerate the
business to historic highs and making their sponsor millionaires
These are some of the basics of getting started in
the business. Network marketing is not just about recruiting and selling
but creating an entire new perspective on a lifestyle which everyone dreams
about. It opens out an entire world of opportunities by bringing in you
personal changes that no other industry can offer.
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